How To Attract Engagement On Your Blog

Measuring engagement means working out exactly how many people actually interacted with each of your individual messages across your social media sites. This will produce a very clear indicator of exactly which types of posts your fans and followers like the most (and of course which ones they like the least). When a follower engages with a post it means that they actually care enough about it to do something with it. If your levels of engagement are low, then it is imperative that you do something about it and take a good look at how you might improve your content to increase this figure.
Engagement metrics include:
·    Clicks
·    Shares
·    Comments
·    Retweets, Mentions and Direct Messages on Twitter
·    Ratings on your YouTube videos
The built-in analytics on your social media sites will keep track of all of these metrics for you, or again you can look to third-party services to keep you up-to-date.